FARMER OR HUNTER?

Impact - - CONTENTS - BY RAVPREET GANESH @ FEED­BACK: ravpreet.ganesh@pub­li­cisin­dia.com

BY RAVPREET GANESH, EX­EC­U­TIVE DIREC­TOR, PUBLI­CIS CAP­I­TAL + QUIZ

This is a ques­tion that has al­ways in­trigued me – what should one be? Is it good to nur­ture or go for the kill? I be­lieve that we are all wired to be hunters, but as man evolved, he started nur­tur­ing; so there is a bit of a hunter and a farmer in all of us.

“I come from the deep coun­try­side. My fam­ily was in farm­ing. I was not re­ally ex­posed to busi­ness. Com­ing from that en­vi­ron­ment, I just wanted in my life to go over­seas - that was a child­hood dream be­cause I wanted di­ver­sity, con­tacts, cul­tural meet­ings with oth­ers.” -- JeanPas­cal Tri­coire

This adage best sums me up – my fauzi back­ground fur­ther fu­elled it, and in ad­ver­tis­ing, I am liv­ing my dream. But the farmer in me has al­ways kept me com­ing back to things I love do­ing the most, like find­ing value in raw ma­te­ri­als, open green fields, im­mers­ing my hands in soil, see­ing a plant emerge from a seed etc… but, how does one ful­fil that urge in a bustling place like South Delhi?

So last year, I em­barked on a jour­ney of nur­tur­ing this side of my­self on my ter­race. It in­volved lots of read­ing on the sub­ject over the In­ter­net. Armed with enough knowl­edge, the next two week­ends were spent at dif­fer­ent nurs­eries as I was very sure what I wanted to grow – lots of greens – spinach, mus­tard, fenu­greek, cel­ery, car­rots, cauliflower, radishes, toma­toes, po­ta­toes, cab­bage, cap­sicum, broc­coli, egg­plants, lemons, grapes, etc. I wanted it all. Go big or noth­ing, right? Af­ter mix­ing up the soil and with all seeds sown, it was now time to wait and reap ben­e­fits from the har­vest. This was es­sen­tially what the last win­ter was all about for me. The time fi­nally came when the seeds started to sprout, but quite a few did not. That made me a lit­tle sad as there was a lot of hard work and time that went be­hind the ex­pe­ri­ence. And year one looked like, well…

All my car­rots looked like lit­tle fin­gers, the radishes didn’t grow, we had lots of sal­ads and the cauliflow­ers grew at the same time (though they were meant to grow one by one). It taught me that the In­ter­net doesn’t have all the an­swers; and that I needed to im­pro­vise and be ready for un­planned things that Mother Na­ture will throw at you. Ah, how well-laid plans go for a toss with just one win­ter shower!!

So the win­ter of 2017 saw a more sea­soned farmer/ hunter who de­cided that killing and nur­tur­ing go hand in hand. And that you need to be ruth­less to weed out not only the wild plants, but also plants that may kill oth­ers. Also, you need to take care of those who start slow so that they can bloom and bear fruit too, as ev­ery­thing doesn’t grow at the same time – some are slow, oth­ers fast, but a good hunter knows that some­times it’s worth wait­ing a while as the fi­nal out­come will surely be a good one.

My ex­pe­ri­ences over the last two win­ters have al­ready got me think­ing about what the next one would be like. In fact, I have al­ready com­piled a long list of things that I would want to sow the next time around. Any­body care to join me on my real Far­mville?

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