Hot­star launches AdServe, a self-ser­vice ad tool for ad­ver­tis­ers

Impact - - THE WEEK -

Hot­star has launched Hot­star AdServe – a self-ser­vice ad tool to em­power ad­ver­tis­ers. Small and medi­um­sized ad­ver­tis­ers with smaller bud­gets will now be able to ef­fec­tively use the power of pre­mium con­tent like live sports to reach their tar­get au­di­ences.

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