Impact - - CREATIVE ZONE - Jayant Acharya Direc­tor – Mar­ket­ing & Com­mer­cial, JSW Steel

We have seen a large in­flux of sub-stan­dard colour-coated steel into the coun­try in the re­cent past. Our team has in­no­vated an in-house so­lu­tion to make the prod­uct tam­per-proof. We are launch­ing a TV cam­paign for mass ed­u­ca­tion of cus­tomers – cre­at­ing aware­ness on how to rec­og­nize gen­uine tam­per-proof JSW Colouron+ steel prod­ucts.

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