DIS­COV­ERY KIDS HAS ACHIEVED AL­MOST 200% GROWTH IN RAT­INGS SINCE FE­BRU­ARY 2018: UT­TAM PAL SINGH

Impact - - TALKING POINT -

Dis­cov­ery Kids, in col­lab­o­ra­tion with Ro­hit Shetty Pic­turez Re­liance An­i­ma­tion, a and Re­liance En­ter­tain­ment com­pany, soon be launch­ing a will new an­i­ma­tion se­ries, Lit­tle show will con­sist Sing­ham. The of 156 episodic se­ries with be aired in three lan­guages five tele fea­tures, to - Hindi, Tamil and Tel­ugu. come on-board as Dabur Red Paste has

the ti­tle spon­sor. Ut­tam Pal

Kids tells Singh,

us more… Head of Dis­cov­ery ON THE NET­WORK, DIS­COV­ERY re-branded KIDS: Dis­cov­ery Kids was with new po­si­tion­ing re­cently

and con­tent, with a fo­cus on and an aim to be a lit­tle more en­ter­tain­ment com­pet­i­tive. In Fe­bru­ary,

we launched which gave a sub­stan­tial boost tune of al­most 200% to our rat­ings, to the

in the last two months. The been largely kid’s genre in In­dia has de­void of ground-up su­per

he­roes. Lit­tle Sing­ham is a bold at­tempt to fill this gap. very

We have worked with a world-class part­ner - Re­liance An­i­ma­tion, an­i­ma­tion

to pro­duce this ex­cit­ing se­ries in ac­tion, ad­ven­ture and which is rooted

com­edy, to at­tract kids across

ON THE AS­SO­CI­A­TION the coun­try.

WITH RE­LIANCE AN­I­MA­TION:

An­i­ma­tion and Dis­cov­ery Re­liance

Kids are co- pro­duc­ers; which for ev­ery­thing means we are co­part­ners

in­clud­ing con­tent, mer­chan­dis­ing, as dig­i­tal. gam­ing, as well ON EN­TER­ING THE OTT

SPACE: Dis­cov­ery Kids is launch an OTT plat­form also plan­ning to

to bring about a stronger pres­ence

We are plan­ning to launch for the chan­nel.

an OTT app for Dis­cov­ery lot of con­tent, along Kids, which will have a

with ‘Lit­tle Sing­ham’ which app. We have will also be part­nered with avail­able on the

Net­flix for the dig­i­tal dis­tri­bu­tion

ON THE TIE-UP WITH of the se­ries.

IN­DIAN COUN­CIL FOR

NA­TIONAL BRAV­ERY CHILD WEL­FARE

AWARDS (ICCW NBA): with the In­dian Dis­cov­ery

Coun­cil In­dia has tiedup

for Child Wel­fare Na­tional to in­spire young chil­dren Brav­ery Awards

across the coun­try. As a part

Dis­cov­ery Kids will of this tie-up,

run a spe­cial Lit­tle Sing­ham sto­ries episode based on the re­al­life of ICCW Na­tional Brav­ery

Award (ICCW NBA) win­ners.

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