DISCOVERY KIDS HAS ACHIEVED ALMOST 200% GROWTH IN RATINGS SINCE FEBRUARY 2018: UTTAM PAL SINGH
Discovery Kids, in collaboration with Rohit Shetty Picturez Reliance Animation, a and Reliance Entertainment company, soon be launching a will new animation series, Little show will consist Singham. The of 156 episodic series with be aired in three languages five tele features, to - Hindi, Tamil and Telugu. come on-board as Dabur Red Paste has
the title sponsor. Uttam Pal
Kids tells Singh,
us more… Head of Discovery ON THE NETWORK, DISCOVERY re-branded KIDS: Discovery Kids was with new positioning recently
and content, with a focus on and an aim to be a little more entertainment competitive. In February,
we launched which gave a substantial boost tune of almost 200% to our ratings, to the
in the last two months. The been largely kid’s genre in India has devoid of ground-up super
heroes. Little Singham is a bold attempt to fill this gap. very
We have worked with a world-class partner - Reliance Animation, animation
to produce this exciting series in action, adventure and which is rooted
comedy, to attract kids across
ON THE ASSOCIATION the country.
WITH RELIANCE ANIMATION:
Animation and Discovery Reliance
Kids are co- producers; which for everything means we are copartners
including content, merchandising, as digital. gaming, as well ON ENTERING THE OTT
SPACE: Discovery Kids is launch an OTT platform also planning to
to bring about a stronger presence
We are planning to launch for the channel.
an OTT app for Discovery lot of content, along Kids, which will have a
with ‘Little Singham’ which app. We have will also be partnered with available on the
Netflix for the digital distribution
ON THE TIE-UP WITH of the series.
INDIAN COUNCIL FOR
NATIONAL BRAVERY CHILD WELFARE
AWARDS (ICCW NBA): with the Indian Discovery
Council India has tiedup
for Child Welfare National to inspire young children Bravery Awards
across the country. As a part
Discovery Kids will of this tie-up,
run a special Little Singham stories episode based on the reallife of ICCW National Bravery
Award (ICCW NBA) winners.