SONGDEW TV HAS MUL­TI­PLE REV­ENUE MOD­ELS AND WE AIM TO TOUCH RS 10 CRORE REV­ENUE ACROSS PLAT­FORMS: SANDIP TARKAS

Impact - - FEATURE -

Songdew.com, a lead­ing on­line mu­sic pub­lish­ing plat­form, with DTH player Video­con has part­nered d2h ex­clu­sively to launch a ser­vice pro­vid­ing a 24-hour ac­tive TV plat­form for In­die mu­sic house­holds to over 19 mil­lion across In­dia. The chan­nel mu­sic and will show the best of in­de­pen­dent live acts from across the coun­try. Songdew TV al­lows artistes col­lab­o­rate, cre­ate, pub­lish, to

pro­mote and dis­trib­ute their from a con­ver­sa­tion mu­sic. Here are ex­cerpts

with Sandip Tarkas, Di­rec­tor,

ON OB­JEC­TIVE Songdew:

BE­HIND LAUNCH­ING SONGDEW the lead­ing providers TV: Video­con is one of of high tech DTH ser­vices

and we also found a syn­ergy think­ing about con­tent and in our

the vi­sion of what a chan­nel mu­sic can achieve. fo­cused on in­de­pen­dent

ON MAR­KET­ING INI­TIA­TIVES

TV: FOR SONGDEW.COM AND

Songdew is the largest com­mu­nity SONGDEW 28,000 of in­de­pen­dent reg­is­tered artistes mu­si­cians with over

and a mas­sive bank of in­de­pen­dent spec­tac­u­lar. The best form mu­sic that is quite

of pro­mo­tion that we will amaz­ing cross-me­dia have is lever­ag­ing some pro­mo­tional op­por­tu­ni­ties

from the web to the app to chan­nel. We also have a bank the TV

of some amaz­ing mu­si­cians the chan­nel and many do­ing un­plugged acts for

more ac­tiv­i­ties.

ON THE REV­ENUE MODEL

FOR SONGDEW AND SONGDEW are mul­ti­ple rev­enue mod­els TV: There

and that is an­other ad­van­tage any­body else. So, apart that we will have over

from ad­ver­tis­ing across all pro­duc­tion and the plat­forms, mu­sic li­cens­ing orig­i­nal mu­sic

and live events are some of streams that we have the ma­jor rev­enue

and we plan to touch Rs 10

ON CHAL­LENGES crore in rev­enue across plat­forms.

FACED SO FAR: Apart from the plat­form is quite the usual start-up chal­lenges,

unique and the mu­si­cian com­mu­nity quickly. Lis­tener ac­cep­tance bought into it pretty

took a lit­tle longer but has es­pe­cially in the past been grow­ing spec­tac­u­larly, 8-9 months. The rev­enues

too have dou­bled in the last year. With the launch of TV, one

we ex­pect an even more spec­tac­u­lar

FU­TURE PLANS FOR THE growth this year.

WEB­SITE AND TV CHAN­NEL: grow ag­gres­sively across both We plan to

the plat­forms feed­ing on each kind of mar­ket­ing push. other with the right

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