CLIENT

Impact - - SHOWCASE OF THE LATEST SHOWCASE OF THE LATEST -

This cam­paign is a great way to in­crease brand con­sid­er­a­tion by es­tab­lish­ing the longer-last­ing hy­per­per­for­mance ben­e­fits of TO­TAL QUARTZ, reit­er­at­ing its pre­mium po­si­tion­ing. The mes­sag­ing places the car en­gine at the cen­ter of the story, thereby en­sur­ing the pres­ence of TO­TAL QUARTZ en­gine oil all along the cus­tomer jour­ney.

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