Spot­light

IN­DIA IS THE FASTEST GROW­ING M&E MAR­KET: PWC

Impact - - CONTENTS -

FRANK D’SOUZA, PART­NER & LEADER EN­TER­TAIN­MENT & ME­DIA, PWC IN­DIA

The PwC Global En­ter­tain­ment & Me­dia Out­look 2018-2022 re­leased last week pre­dicts growth at a CAGR of 11.6% for the In­dian En­ter­tain­ment & Me­dia in­dus­try, to be led by in­creas­ing de­vice pen­e­tra­tion and lower In­ter­net prices, which will in turn drive con­sumer de­mand for con­tent.

While smart­phone data con­sump­tion is set to grow at a CAGR of 90.4% for 2017-2022, the num­ber of high-speed mo­bile In­ter­net con­nec­tions are ex­pected to in­crease by 2.2 bil­lion glob­ally by 2022, with to­tal global data con­sump­tion via smart­phones over­tak­ing fixed­broad­band data con­sump­tion by 2020.

The rapid growth is ex­pected to come on the back of dig­i­tally-driven seg­ments, with vir­tual re­al­ity lead­ing the way. In­dia is pro­jected as the fastest grow­ing mar­ket (ex­clud­ing In­ter­net ac­cess), grow­ing at a CAGR of 11.7% through 2022. The fastest grow­ing seg­ments in In­dia are data con­sump­tion (non-rev­enue), OTT and In­ter­net ad­ver­tis­ing. How­ever, while OTT is one of the fastest grow­ing seg­ments, tra­di­tional TV and home video will still hold the largest share of the In­dian en­ter­tain­ment and me­dia mar­ket through 2022. More­over, de­spite a global de­cline in news­pa­per rev­enue, In­dia’s news­pa­per rev­enue is ex­pected to grow at a CAGR of 4.4% on the back of ex­pand­ing lit­er­acy rates, ru­ral eco­nomic growth, re­gional news de­mand and low cover prices.

“While it is not sur­pris­ing that In­dia con­tin­ues to be one of the fastest grow­ing en­ter­tain­ment and me­dia mar­kets glob­ally, what is en­cour­ag­ing is how non-lin­ear me­dia is ex­pected to grow on the back of in­crease in de­vice pen­e­tra­tion, lower In­ter­net prices, con­sumer con­tent de­mand and porta­bil­ity pref­er­ences. This will man­i­fest in sig­nif­i­cant growth in OTT, e-sports and In­ter­net ad­ver­tis­ing.”

Newspapers in English

Newspapers from India

© PressReader. All rights reserved.