OGILVY UN­VEILS NEW BRAND IDEN­TITY AND OR­GAN­I­SA­TIONAL DE­SIGN

Impact - - THE WEEK -

Ogilvy has in­tro­duced a new or­gan­i­sa­tional struc­ture and brand iden­tity, along with their new mantra ‘Makes Brands Mat­ter’. Speak­ing about the agency’s re­brand­ing, John Seifert, Chief Ex­ec­u­tive, The Ogilvy Group, said, “This has been an 18-month jour­ney for our brand and the largest trans­for­ma­tion in the his­tory of our agency. To meet the chang­ing needs of our clients, we’re tak­ing a bold step to re­de­fine our com­pany and build a new model for our in­dus­try, which we helped to cre­ate over 70 years ago.” The in­te­grated Ogilvy brand brings to­gether the three units of OgilvyOne, Ogilvy & Mather Ad­ver­tis­ing and Ogilvy Pub­lic Re­la­tions along with var­i­ous com­pany sub-brands and spe­cialty brands un­der a sin­gle, uni­fied group.

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