I saw this brief as an opportunity for Santoor Gold to encourage today’s woman to go out there and shine. We used the Taj Mahal as a metaphor to say that no matter the pollution, your inherent beauty is timeless. The line
‘Ab Chupna Nahi Chamakna Hai’ made
the idea stick and come alive at the same time.
SONIA BHATNAGAR Sr. VP & Executive Creative Director, ADK Fortune Communications