Impact - - IMPACT -

I saw this brief as an op­por­tu­nity for San­toor Gold to en­cour­age to­day’s woman to go out there and shine. We used the Taj Ma­hal as a metaphor to say that no mat­ter the pol­lu­tion, your in­her­ent beauty is time­less. The line

‘Ab Chupna Nahi Chamakna Hai’ made

the idea stick and come alive at the same time.

SO­NIA BHATNAGAR Sr. VP & Ex­ec­u­tive Cre­ative Direc­tor, ADK For­tune Com­mu­ni­ca­tions

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