CHANGES THAT PU­NIT MISRA WOULD LIKE TO SEE IN THE IN­DIAN TELE­VI­SION IN­DUS­TRY…

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One change that I would per­son­ally want to be in­volved in is, how do we get more tal­ent com­ing in and grow­ing across the spec­trum of the in­dus­try whether it is on the con­tent cre­ation side, the busi­ness side or mar­ket­ing side, or

OAP side, or the sales side. How do we be­come a much more sought af­ter place for tal­ent in this coun­try; how do we pull more and more great tal­ent? Sec­ond, how do we press the right levers to grow the en­tire ad­ver­tis­ing pie in the mar­ket? The over­all ad­ver­tis­ing spends on TV in In­dia is the same as in In­done­sia, which is one-fifth of our size. So, how do we en­sure that the in­dus­try growth as a per­cent­age of GDP is re­flected in ad­ver­tis­ing spends? There are sig­nif­i­cant pock­ets of un­der­mon­e­ti­za­tion. It is for in­dus­try lead­ers to ad­dress that, not by want­ing to charge more for the same, but by de­liv­er­ing value, and fair mon­e­ti­za­tion. The third thing would be, how do we get the whole tech data an­a­lyt­ics com­ing in, not just at the high level, but rooted in the way we think about busi­ness and the way we think about con­tent, which means de­moc­ra­tiz­ing it a lot more. How do we get new tech­nolo­gies in the con­tent cre­ation space?

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