PEEYUSH BACHLAUS

Head – Mar­ket­ing, Kansai Nerolac Paints

Impact - - CREATIVE ZONE -

The new cam­paign fo­cuses on the idea of telling our con­sumers to spare a thought about their house­hold prod­ucts like re­frig­er­a­tors, cars, wash­ing ma­chines, etc. from the per­spec­tive of cast­ing Nerolac’s shine on them. And then grad­u­ally shift­ing their at­ten­tion to the walls that could also get a stylish makeover with Nerolac Paints.

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