Emami buys 30% in He­lios Life­style

India Business Journal - - NEWS ROUND-UP -

Emami has ac­quired a 30 per cent stake in He­lios Life­style, which owns the pre­mium male groom­ing brand, The Man Com­pany. The Kolkatabased FMCG com­pany has not dis­closed the amount of investment in the new ac­qui­si­tion. The eq­uity stake will be ac­quired by De­cem­ber 2018. Emami is present in the Rs 5,000-crore, male­groom­ing seg­ment through its brands, Fair and Hand­some and HE. The ac­qui­si­tion marks the com­pany's en­try in the fast-grow­ing, on­line, male-groom­ing seg­ment. The Man Com­pany of­fers a headto-toe range of pre­mium men's groom­ing prod­ucts.

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