Emami buys 30% in Helios Lifestyle
Emami has acquired a 30 per cent stake in Helios Lifestyle, which owns the premium male grooming brand, The Man Company. The Kolkatabased FMCG company has not disclosed the amount of investment in the new acquisition. The equity stake will be acquired by December 2018. Emami is present in the Rs 5,000-crore, malegrooming segment through its brands, Fair and Handsome and HE. The acquisition marks the company's entry in the fast-growing, online, male-grooming segment. The Man Company offers a headto-toe range of premium men's grooming products.