Stan­dard eyes Rs 1,000cr sales in 3 years

India Business Journal - - NEWS ROUND-UP -

Stan­dard, a well-known brand of Havells In­dia, will be for­ay­ing into wa­ter heater seg­ment to tap tier-2 and -3 cities in the coun­try. The com­pany re­cently launched a new gen­er­a­tion of Asp­ida range of MCBs and Zoe Switches. The wa­ter heater mar­ket in In­dia is ex­pected to be around Rs 1,500 crore and grow­ing at 12 per cent. Stan­dard has achieved turnover of Rs 400 crore in FY17 and is ex­pected to cross Rs 500 crore by FY18. The com­pany is tar­get­ing to reach Rs 1,000-crore turnover within three to four years.

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