"Be Super-Passionate About Your Work":
RAHOUL BHAARGAVA, CEO, Creative Antenna Mediaworks
Rahoul Bhaargava, CEO, Creative Antenna Mediaworks
Rahoul Bhaargava is the charismatic and visionary founder and CEO of Mumbai-based Creative Antenna Mediaworks. A loved and popular radio jockey and programme director for over seven years with Radio City, Radio Mirchi and MY FM, his shows - Kalbhi Aajbhi and Chandni Rateein - remain iconic radio shows that have set the pace for theme-based programmes on radio in the country.
Mr Bhaargava has taken his skill, expertise and innate understanding of what audio consumers want to a whole, new level at Creative Antenna. He has disrupted the game in many ways, and with his team, he offers clients an audio experience like never before.
The Creative Antenna chief was earlier regional head (content development, acquisitions and alliances) of Spice Digital. Incidentally, a rude shock with regard to his successful radio show led him to wade into the world of entrepreneurship. In 2008, Mr Bhaargava was at the height of his radio jockey career at Radio City. Around this time, he was asked by the management of the radio station to take up a producer's role. The management was apparently advised by the findings of a survey that the time slot he was operating in would be served better had it been allotted to a female show host. Mr Bhaargava immediately decided to quit and start something on his own. Thus was born Creative Antenna, which has been growing by leaps and bounds in the past few years.
With a BSc in Marine Engineering from BITS Pilani, he went on to pur- sue an Executive Programme in Business Management from IIM, Kolkata. In his free time, Mr Bhaargava spends time with his four dogs and delves more into his first love of music, listening to legends like K L Saigal, Mukesh, Kishore Kumar and other great singers.
With a right mix of passion and business acumen, Mr Bhaargava is now set to expand Creative Antenna's offering across different client categories and into international markets. Drawing inspiration from the late Steve Jobs, the co-founder of Apple, will certainly help Mr Bhaargava take his company Creative Antenna to greater heights. In an insightful interview with Sharmia
Chand, Mr Bhaargava shares his management thoughts and principles that have helped him move up the corporate ladder with ease and elan.
Your five management mantras Be super-passionate about your
work: Passion is everything. Being an entrepreneur is a 24X7 journey, and there are no weekends, and there is no break whatsoever in your journey. If you have passion, your entrepreneurial journey will be enjoyable. Whatever comes out of your mind needs your heart as well. If your mind is present but your heart is not, there is no passion. Follow your passion
and make a difference. Passion will help you build a great team which is as passionate as you are. Be original in terms of business ideas and vision: An entrepreneur should always be original. Our response needs to be tailored to our strengths and not to the strengths of our competitors. You should always be original. Rethink, reinvent, and then present your ideas. If two organisations provide the same offerings, one is unnecessary. Being unique is hard work. Doing what has never been done requires creativity, dedication and risk.
Be detail-oriented: Lay your ideas down to your staff and subordinates in crystal-clear form so that they comprehend your thoughts and follow your vision. An entrepreneur should always know the nuts and bolts of his or her. Details are often overlooked in the attraction of overnight success.
Be money-conscious: Every idea that comes out should either generate money or create value, or else it should be dumped. A lot of ideas get killed midway because of a lack of money; some get thwarted in the bud itself because one is unable to raise the capital. It is very important to be money-conscious and to create ideas which generate revenue or thrive on a self-sustaining basis.
People are the key: It is very important to find the right people for the right job. This can make or break your organisation. Hire smart people, and do not cut corners while hiring them. Remember, if you pay peanuts, you will only get monkeys!
"Every idea that comes out should either generate money or create value, or else it should be dumped."
A game that helps your career
I would love to play a game but don't get an opportunity. While talking to my team on phone, I take long walks. I also do various forms of cardio workout and occasionally hit the gym.
Turning point in your career life
It was the year 2008. I was working as a radio jockey in Radio City. I had a successful radio show running. Overnight, my radio show was stopped because the management came up with some survey which said that a female show host would do better in my time slot. I was offered a producer's role. I decided to quit and start something of my own.
Secret of your success
I am extremely passionate as an individual. I have great tenacity. So, when I get an idea that I believe in, I then go all out to make it happen. I am also good with people and understand how teams and organisations are built.
Your philosophy of work
Be passionate about your work. Every idea that comes out should either generate money or create value. Simply being good won't do. You need to be great at your job every day.
Any person you admire
Steve Jobs; he dreamt of impossibilities and made sure that they became possible. This requires vision and lots of hard work. He was fired from his own company but showed remarkable courage to fight back and return as the CEO. This showed his grit and determination, which are necessary traits to do well in life in any sphere.
Your favourite books
Not A Penny More, Not A Penny Less by Jeffery Archer; it was my first book that I read fully back in school and was mighty impressed. Incidentally, it was Mr Archer's first book too.
Your fitness regime
Lots of long walks and a bit of gym in between
"Be original in terms of business ideas and vision. Our response needs to be tailored to our strengths and not to the strengths of our competitors. If two organisations provide the same offerings, one is unnecessary. Being unique is hard work. Doing what has never been done requires
creativity, dedication and risk."