HUL scoops up Adityaa ice cream

India Business Journal - - NEWS ROUND-UP -

Hin­dus­tan Unilever (HUL) has agreed to buy Adityaa Milk ice cream brand from Kar­nataka-based Vi­jaykant Dairy and Food Prod­ucts for an undis­closed amount. HUL, which al­ready sells ice creams un­der the Kwal­ity Wall's, Mag­num and Cor­netto brands, has signed an agree­ment with Vi­jaykant Dairy to buy ice cream and frozen dessert busi­ness of the com­pany, along with its front-end dis­tri­bu­tion across Kar­nataka, Ma­ha­rash­tra, Goa and Ker­ala, where the com­pany has pres­ence. The pro­posed ac­qui­si­tion will help HUL, which is al­ready a strong num­ber-two player in the coun­try's ice cream seg­ment, in clos­ing the gap with mar­ket leader Amul.

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