Starbucks, Alibaba join hands in China
Starbucks coffees will be delivered to Chinese consumers with the help of e-commerce giant Alibaba. Starbucks and Alibaba, two of the world's biggest names in retail, have joined forces in a China coffee war that is rapidly heating up. The partnership was announced as Seattle-based Starbucks faces an aggressive challenge from Chinese upstart Luckin Coffee, which has expanded rapidly on a strategy based on delivering beverages ordered via mobile apps. Under the arrangement, Starbucks products ordered by mobile apps will be brought to customers by Alibaba's food-delivery unit, Ele.me.