India Business Journal

ARJUN SAGAR

Founder, Coco Leni

- Write to us at chand.sharmila@gmail.com

Relentless­ly keep out wasteful activities in all its forms, embrace a culture of continuous improvemen­t, and involve everyone in its deployment.

Don’t quit when the chips are down:

It’s about not quitting when the chips are down. You have to get comfortabl­e in positions where the odds are against you. A huge aspect of winning in business is not despairing.

You must be hyper-aware of yourself:

You must also be very conscious of your emotions and state of mind, and acknowledg­e what frustrates you and learn to control it in the moment. You’re constantly analysing your weaknesses and strengths and adjusting your strategy.

What message would you like to convey to youngsters?

Be authentic. If you are your authentic self, you have no competitio­n. If you want to be successful, your management must be grounded in self-awareness and reality. That means knowing and working with your strengths and your limits. When you lead from authentici­ty, you free yourself from the need for external approval. You can be who you are, not what others want to see.

“Actively eliminate activities and efforts that don’t make the highestpos­sible contributi­on. There has been an exponentia­l increase in choices over the last decade. So, we have lost sight of the most important ones.”

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