Sarveshwar Foods Launches Free Certified Sona Masuri Paddy Seeds Distribution Initiative In J&K

Sarveshwar Foods Ltd has announced a pioneering initiative aimed at supporting farmers in the Jammu & Kashmir (J&K) Union Territory through free distribution of certified Sona Masuri paddy seeds known for their high quality and yield potential to farmers across the region. Sarveshwar aims to empower the farming community by providing the seeds of export-oriented rice varieties.

Free distribution of certified seeds of Sona Masuri paddy will be done at Sarveshwar procurement facilitation centre under this programme. This initiative reflects Sarveshwar Foods’ dedication to empowering local farming communities and promoting agricultural development in the area.

In light of the economic challenges confronting farmers in Jammu & Kashmir, Sarveshwar Foods Chairman Rohit Gupta has announced a compassionate initiative. Under the supervision of the Agriculture Specialist team, Sarveshwar has resolved to distribute paddy seeds free of cost. This distribution will specifically target non-basmati growing areas of Jammu. The primary aim of this programme is to extend support to farmers, prioritising their welfare and interests in the Union Territory.

Sona Masuri rice is a variety of medium-grain rice mainly grown in Southern India. One of the unique features of Sona Masuri rice is its ability to absorb flavours and spices easily, making it an ideal ingredient for preparing a variety of Indian dishes. Additionally, it has a lower glycemic index compared to other varieties of rice, making it a healthier choice for people with diabetes. Sona Masuri rice, due to its increasing popularity, is also finding its position in the international market, mostly exported to countries with a large Indian diaspora.

The distribution will benefit around 1,000 farmers across various regions, including Paragwal, Mirpur, Garkhal, Akhnoor East, Panjtoot, Khour, Jourian, Bakour, Hamirpur in Akhnoor West, Paharpur, Maharajpur, Haripur, Chadwal and

Hariachak in the Kathua Sector. By targeting these areas, Sarveshwar Foods aims to maximise the outreach of its initiative and ensure that farmers in need receive essential support for their agricultural endeavours.

Sarveshwar Foods’ initiative to distribute certified Sona Masuri paddy seeds free of charge in the Jammu & Kashmir Union Territory represents a significant step towards enhancing agricultural sustainability and rural development in the region. By leveraging its expertise and resources, Sarveshwar Foods is not only supporting local farmers but also contributing to food security and economic growth in the area.

Sarveshwar Foods Limited is an ISO 22000:2018 and USFDA (United States Food and Drug Administration)-certified company. It also has BRC (biggest global standard for food safety), Kosher, NPPO USA & CHINA, along with NOP-USDA Organic certifications for its products.

The company is engaged in the business of manufacturing, trading, processing and marketing of branded and unbranded Basmati and non-basmati rice in the domestic and international markets. Its operations are based out of the Jammu region. The company has sustainable and eco-positive legacy of serving healthy and tasty rice for more than130 years and in the last couple of decades, proliferated its heritage to other premium categories of FMCG and organic products.

Sareveshwar belongs to the lands in foothills of Himalayas which is nourished by fertile, mineral-rich soil, organic manure and snow-melted waters of river Chenab, wherein without using any artificial fertilsers and chemicals, it produces a full range of organic products, being sold with the brand name ‘NIMBARK’ – conceptualised to spread the philosophy of the ‘Satvik’-conscious lifestyle.

To sell its products, Sarveshwar has adopted three-way strategies, first through conventional channels, another to have its own retail outlets, and to tap young and tech-savvy generations’ growing tendency of buying products online through www.nimbarkfoods.com. Sarveshwar is the first private sector NSE- and Bse-listed food company in Jammu & Kashmir with NSE Symbol: SARVESHWAR and BSE Scrip Code: 543688.