India Review & Analysis

Amazon India in 56% e-commerce growth

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Amazon India said the number of global sellers from the country increased 56 per cent in 2018, crossing USD1 billion in ecommerce exports for the first time.

Amazon launched the Global Selling Programme in India four years ago with the aim of enabling small-and-medium sized Indian sellers to reach customers in other parts of the world.

More than 50,000 Indian exporters are now part of the programme, selling over 140 million “Made in India” products to customers across the globe, Amazon said.

“Amazon is confident that the Global Selling programme will hit the USD5 billion mark by 2023 fuelling the growth of lakhs of Indian manufactur­ers, exporters and small enterprise­s,” said Amit Agarwal, Senior Vice

President and Country Head, Amazon India.

Delhi, Rajasthan, Maharashtr­a, Gujarat, Uttar Pradesh and Haryana emerged as the leading states with most internatio­nal exporters on Amazon in 2018. Home, books, apparel, jewellery, kitchen and health and personal care witnessed a huge demand from internatio­nal customers across ethnicitie­s, the report said.

The report also includes performanc­e numbers about growth of Indian sellers exporting to Australia, a new marketplac­e for Indian sellers which was added as part of the Global Selling Programme in 2018. More than 500 Indian exporters are now offering over 12 million products to customers across Australia.

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