Zomato’s Hyperpure eyes 22 warehouses

Food ordering app Zomato has announced the launch of a warehouse in Delhi for its business-to-business food ingredients supply arm Hyperpure, marking the opening of the second warehouse for the company after Bengaluru. Zomato said it plans to open 20 more warehouses by 2020, targeting a combined capacity of 90,000 metric tonnes and 700,000 sq. ft.

“The approximate investment is USD400,000 for setting up a Hyperpure warehouse and there is a separate cost for operationalising and scaling up,” Gaurav Gupta, Co-founder and COO, Zomato, told IANS.

Besides Delhi and Bengaluru, the warehouses will be spread across Mumbai, Pune, Chennai, Hyderabad, Kolkata, Jaipur, Ahmedabad, Chandigarh, Nagpur, Lucknow, Vadodara, Coimbatore, Kochi, Agra, Goa and Surat, Zomato said.

“We believe Zomato is uniquely placed to shape the future of food. With Hyperpure by Zomato, we’ve been able to disintermediate the supply chain, providing restaurateurs access to fresh, clean, fully-traceable food ingredients,” Gupta added.

“With plans to launch 20 more warehouses by the end of 2020, we want to create a dependable demand-supply cycle of clean ingredients, for a future where everybody is eating quality food,” Gupta said.

Launched in August 2018, Hyperpure by Zomato allows restaurants to buy everything - from vegetables and fruits, poultry, groceries, meats, seafood, and dairy to beverages, and even eco-friendly

packaging - using an end-to-end technology-driven platform.

Spread across 40,000 sq ft, the warehouse in Delhi is designed to supply 5,000 metric ton capacity per month and equipped to serve 3,000 restaurants every day, Zomato said.

“Considering the positive response we’ve received in Bengaluru, our expansion into Delhi is a part of Hyperpure’s natural progression,” said Dhruv Sawhney, Founder, Hyperpure.