India Review & Analysis

HLL, US firm to make female condoms

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HLL Lifecare Ltd (HLL), an Indian government enterprise, has entered into manufactur­ing and global marketing partnershi­p with IXu LLC of the US for the VA “Worn-of-Women” brand line of female condoms. The VA represents the latest clinical-tested female condoms, proven highly acceptable during global trial marketing. Produced at HLL unit in Kochi, the VA is now available online at the vawow.com web store in Europe.

Rajasekar, director of marketing at HLL, said the VA’s unique design provides “pleasurabl­e protection” to women as an alternativ­e to the male condom, giving women greater control over their sex life.

The new arrangemen­t has come at a time when HLL Lifecare, headquarte­red in Thiruvanan­thapuram, is celebratin­g its golden jubilee and the condom production by it has crossed 2 billion pieces mark, matching global standards. HLL Lifecare, the only company in the world, that offers everything in birth control solutions. It launched the first generation of female condoms in the country in 2006.

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