Australia targets Indian tourists before T20 World Cup

Tourism Australia is targeting Indian travellers before next year’s T20 World Cricket Cup, showcasing the country to key representatives of the Indian travel industry at the Australia Marketplace India (AMI) trade event in Kochi from August 8 to 11. The four-day event saw as many as 77 Australian tourism businesses highlighting their products to a record 95 Indian travel companies, an endorsement of the growing popularity of Australia as a destination of choice.

Bob East, Chairman, Tourism Australia, said: “India is currently Australia’s fastest growing inbound market and events like AMI provide a fantastic opportunity to reaffirm Australia’s appeal amongst the trade and for our industry to capitalize on India’s potential, ensuring sustained growth in visitation and spend from India. Our Indian travel partners have been tremendously supportive of Australia and they are some of our best advocates, who have played a big role in making Australia a preferred holiday destination amongst Indian high value travellers.”

“As the host nation of the upcoming ICC T20 Cricket World Cup, played as two standalone tournaments for women and men, the coming year will be an exciting time for us, and we look forward to welcoming more Indian travellers to experience the Australian way of life.”

Visitors from India to Australia reached 367,000 during the year ended May 2019, growing 11% compared to the previous year. Indian visitors to Australia spent 1.7 billion dollars for the year ended March 2019, an increase of 12% over the previous year.