India Today - - SIMPLY DELHI - by Re­wati Rau

Quirk is in the air so why not flaunt it on your clothes? Fol­low­ing the idea, broth­ers Alok and Atul Agar­wal de­cided to launch teesort. com in Au­gust, 2010. Their col­lec­tion of t- shirts is huge, rang­ing from sober ca­sual wear to com­pletely wacky ap­parel. The web­site seems to have struck the right chord with the on­line shop­pers and they claim to sell a tee ev­ery five min­utes. The idea is in­ter­est­ing— they have on­go­ing t- shirt de­sign con­tests and their de­signer base from all over the world con­trib­utes de­signs. Shop­pers then vote for their favourite de­sign on the web­site and that’s how their most pop­u­lar de­signs are

cho­sen. Cus­tomers can also choose the prints on their t- shirts. From Friend­ship Day to Rak­sha­band­han, they have a tee for ev­ery oc­ca­sion. While they have mes­sages like “Ye Haath Huka De De Thakur” and “Kiss me, I’m drunk”, their most pop­u­lar de­signs are ‘ Street View’ and ‘ Mys­tery Man,’ which have re­mained their top sell­ers for a long time now. COST Rs 500 on­wards

WHERE On­line re­tail at teesort. com

TEL 26302764

USP The large col­lec­tion of unique t- shirts at af­ford­able prices

Newspapers in English

Newspapers from India

© PressReader. All rights reserved.