Charuta Bhatt Kaneriya, 30 and Parth Kaneriya, 30, Sparrow Design Firm
We all see a million images every day but Charuta Bhatt Kaneriya, 30 and Parth Kaneriya, 30, both architects from the Indubhai Parekh School of Architecture, Rajkot, decided to turn these “visual stimuli generated from everyday life” into a handcrafted products venture. Soon after finishing her master course in lifestyle accessory design from the National Institute of Design Ahmedabad, Charuta started developing ideas for a company where she could manufacture and sell products under her own brand name. With the interestingly named Sparrow Design Firm, the couple started making notebooks and sketchbooks, initially. They soon expanded their scope of work to make T-shirts, cushion covers, mugs, stoles, wall frames and greeting cards using different techniques of printing and developing to make products unique.
INSPIRATION AND IDEAS
They’ve created product lines based on the vibrant colours of the art and craft that Gujarat is known for. “We try to give a new life into these legendary designs by translating them in our contemporary graphic style,” says Parth. Their designs are a result of weeks of research after they brainstorm on an idea together. They travel extensively to “collect elements for inspiration”, photograph various things, sketch and then design.
PRICE RANGE Notebooks start at Rs 200 while tees cost Rs 750 AT facebook.com/sparrowdesignfirm
Charuta Bhatt Kaneriya (left) and Parth Kaneriya, co-founders, Sparrow Design Firm