DE­SIGN EYE

Charuta Bhatt Kaner­iya, 30 and Parth Kaner­iya, 30, Spar­row De­sign Firm

India Today - - SIMPLY GUJARATI COVER STORY -

We all see a mil­lion im­ages ev­ery day but Charuta Bhatt Kaner­iya, 30 and Parth Kaner­iya, 30, both ar­chi­tects from the In­dub­hai Parekh School of Ar­chi­tec­ture, Ra­jkot, de­cided to turn th­ese “vis­ual stim­uli gen­er­ated from ev­ery­day life” into a hand­crafted prod­ucts ven­ture. Soon af­ter fin­ish­ing her master course in lifestyle ac­ces­sory de­sign from the Na­tional In­sti­tute of De­sign Ahmedabad, Charuta started de­vel­op­ing ideas for a com­pany where she could man­u­fac­ture and sell prod­ucts un­der her own brand name. With the in­ter­est­ingly named Spar­row De­sign Firm, the cou­ple started mak­ing note­books and sketchbook­s, ini­tially. They soon ex­panded their scope of work to make T-shirts, cush­ion cov­ers, mugs, stoles, wall frames and greet­ing cards us­ing dif­fer­ent tech­niques of print­ing and de­vel­op­ing to make prod­ucts unique.

IN­SPI­RA­TION AND IDEAS

They’ve cre­ated prod­uct lines based on the vi­brant colours of the art and craft that Gu­jarat is known for. “We try to give a new life into th­ese leg­endary de­signs by trans­lat­ing them in our con­tem­po­rary graphic style,” says Parth. Their de­signs are a re­sult of weeks of re­search af­ter they brain­storm on an idea to­gether. They travel ex­ten­sively to “col­lect el­e­ments for in­spi­ra­tion”, pho­to­graph var­i­ous things, sketch and then de­sign.

PRICE RANGE Note­books start at Rs 200 while tees cost Rs 750 AT facebook.com/spar­rowde­sign­firm

Pho­to­graph by DANESH JASSAWALA

Charuta Bhatt Kaner­iya (left) and Parth Kaner­iya, co-founders, Spar­row De­sign Firm

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