OFF THE BEATEN TRACK
Blue Dolphin, a mobile application, lets companies monitor employee performance efficiently
What is it?
With data science and analytics being one of the hottest sectors to work in, Siddhartha Gupta, 44, founder and CEO of Rare Media Company, Delhi, came up with a cost-effective solution for efficient and reliable field force automation and tracking mechanism through an app titled Blue Dolphin. In simple words, on Android compatible devices, it offers one-stop solution for mid to large-sized companies and manufacturing units to understand and optimise the potential of their workforce by gathering data points related to field force activity and presenting it through engaging data visualisations that is actually consumable by the average, busy executive. “Our USP is our in-house data science team that use graphical representation to give you an insight into the behaviour of your field force, thereby, becoming more efficient in their operations,” says Gupta.
The company was incorporated in April 2012, but the app service started last year. “Investors, Info Edge, viewed the investment as a strategic analyst call and the app as a key piece of technology for their team,” says Gupta.
“Our primary aim is that to make functioning of the app seamless so that anyone can start using the product within a few hours,” he says. One of the biggest challenges Gupta faces is educating his customers and convincing them that there is actually value in the product. “It takes three to six months for a customer to see value, so it is a complex selling cycle and a slightly longer term sales strategy,” he says.
“We plan to be cash flow neutral by July next year. We expect to have revenues between `2 crore and `3 crore by next year,” says a hopeful Gupta.
It is tough for mid and large-sized companies to track their field employees. Since we are a price sensitive market, cost-effective tools to monitor the field force is the need of the hour. Siddhartha Gupta, Founder and CEO, Rare Media Company, Delhi
SIDDHARTHA GUPTA, FOUNDER AND CEO, RARE MEDIA COMPANY, WITH HIS TEAM