TOOLS TO USE
Social media managers can use tools such as Twitter Analytics and Facebook Insights to identify when their content is likely to have higher user engagement. For instance on Facebook, 86 per cent of the entire week’s user engagement occurs on Thursdays and Fridays. Fridays especially see a 10 per cent surge in viewership referred to as ‘the happiness index, at the prospect of the weekend. On Twitter, B2B traffic rises by 14 per cent during the week.