TOOLS TO USE

India Today - - CAREER -

So­cial me­dia man­agers can use tools such as Twitter An­a­lyt­ics and Facebook In­sights to iden­tify when their con­tent is likely to have higher user en­gage­ment. For in­stance on Facebook, 86 per cent of the en­tire week’s user en­gage­ment oc­curs on Thurs­days and Fri­days. Fri­days es­pe­cially see a 10 per cent surge in view­er­ship re­ferred to as ‘the hap­pi­ness in­dex, at the prospect of the week­end. On Twitter, B2B traf­fic rises by 14 per cent dur­ing the week.

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