India Today - - CAREER -

There’s noth­ing more off-putting to cus­tomers than a com­pany’s static Twitter feed or Facebook page. So­cial me­dia man­agers must as­sign time to in­ter­act with and re­spond to both loy­al­ists and ca­sual browsers. This is how you maintain an on­line com­mu­nity of brand am­bas­sadors; cus­tomers who func­tion as un­paid force mul­ti­pli­ers.

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