Beauty is Skin Deep

In­clude nour­ish­ing face packs and serums in your sk­in­care

India Today - - CONTENTS - VINITA JAIN Chair­per­son and Man­ag­ing Di­rec­tor, Bi­o­tique, Delhi

Longer than long ago, health and beauty were con­sid­ered short­lived. Hu­man be­ings let na­ture take its toll. Then over 5,000 years ago, Aryan sages searched within the vast re­sources of na­ture to ex­tend this ephemeral health and beauty to a life­time. They dis­cov­ered that plants and plant ex­tracts had a star­tling ef­fect on skin and hair. They un­der­stood that in or­der to sur­vive, man had to live in har­mony with na­ture and re­alised that plant sub­stances had im­mense ther­a­peu­tic value and played an im­por­tant role in lead­ing a healthy, ful­filled and aware life.

Ayurveda has dis­cov­ered the se­cret of eter­nal youth. It is the only sys­tem in the world to have paid such close at­ten­tion to the prob­lems of age­ing. Cer­tain com­bi­na­tions of herbs can preserve not only youth­ful skin and hair but also a firm body. Peo­ple who prac­tise the Ayurveda way of life have the youth­ful ra­di­ance of 35 year olds.

Sk­in­care is not just a rit­ual any­more; it’s a lifestyle you adopt ev­ery day. Flaw­less skin is the re­sult of a healthy lifestyle sus­tained with good sk­in­care habits. It can be achieved in three sim­ple steps—cleanse, ex­fo­li­ate and mois­turise. How­ever, prod­ucts such as face packs and serums have been de­signed to de­posit ben­e­fits of ingredient­s deeper into the skin. They pro­vide ad­di­tional mois­ture and have long-term ben­e­fits for the skin. A com­bi­na­tion of ev­ery­thing to get flaw­less skin faster, nat­u­rally.

What is a serum?

A serum is a rare com­bi­na­tion of nat­u­ral ingredient­s en­riched with min­er­als and vi­ta­mins. It is a light­weight for­mula that ab­sorbs deeply into the skin, mak­ing it bal­anced, tight and firm. How does it help? Do we of­ten talk about re­vi­tal­is­ing our skin? That’s ex­actly how a serum helps. Its light­weight for­mu­la­tion quickly ab­sorbs deeply into the skin to pro­vide ad­di­tional mois­ture. It car­ries lay­ers of nu­tri­ents into the deep­est layer of the skin for max­i­mum ben­e­fit.

An ul­tra-con­cen­trated for­mula, a serum is known to lighten and brighten skin tone, as it bal­ances, tight­ens and firms up the skin. With reg­u­lar use, it light­ens dark spots and re­duces wrin­kles for a spot­less, glow­ing com­plex­ion. It is rec­om­mended to use a serum morn­ing and evening af­ter us­ing a cleanser or a face wash. Once it is ab­sorbed into the skin, you can use a mois­turiser. A serum pro­motes the ben­e­fit of a mois­turiser ac­ti­vat­ing its ingredient­s to also flow deep into the skin and nour­ish it from within. It has faster and long-term ben­e­fits, caus­ing your skin to be­come flaw­less over a pe­riod of time with con­sis­tent use daily. A mask for your skin type A face pack helps re­ju­ve­nate the skin; the right prod­uct to choose de­pends on the type of skin you have—oily, dry or nor­mal. The for­mu­la­tion varies as per skin type and acts as an im­por­tant de­ci­sion maker while us­ing a face pack.

A face pack has three broad ad­van­tages—light­ens skin tone, bright­ens com­plex­ion and con­trols acne. Reg­u­lar use of a face wash, scrub or cleanser help clear open pores and re­move dirt from the skin. Hence it is im­por­tant that th­ese prod­ucts be fol­lowed by us­ing a face pack to tighten open pores and con­trol ex­cess oil se­cre­tion. It is rec­om­mended to use a face pack as a thick layer on a cleansed face and neck, avoid­ing ar­eas around the eye and mouth. Af­ter 10 to 15 min­utes, it can be rinsed with wa­ter or a damp cot­ton. De­pend­ing on the type of skin, a face pack can be used once or twice in a week. Ex­cess use of it can re­move the nat­u­ral oil present in skin, mak­ing it dry and dam­aged.

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