Dress to make a state­ment with­out shelling out big bucks. Ahmed­abad­based en­tre­pre­neur Shai­ley Ajmera, 24, who is study­ing to be a char­tered ac­coun­tant, launched 101Hues in May 2016 that rents out de­signer wear to cus­tomers. “The idea be­hind 101 Hues is to make ex­clu­sive and high-end fash­ion a€fford­able to ev­ery wo­man out there,” says Ajmera. At a wed­ding in the fam­ily last December, she re­alised “how ex­pen­sive cloth­ing can get, es­pe­cially out­fits we’d wear just a cou­ple of times”. She then de­cided to launch a ser­vice that al­lows you to rent clothes with­out ac­tu­ally hav­ing to in­vest much money in them. “Rent­ing clothes helps save a lot of money, which can be put to other use. Also, we never have to re­peat any­thing we wear, and also look like a mil­lion dol­lars with all the orig­i­nal de­signer out­fits,” she says. For now, the three-month-old site of­fers eth­nic wear for women from lo­cal de­sign­ers such as The Wardrobe The­o­rem, I Am De­sign and Young Trukk. But Ajmera plans to launch more de­sign­ers and la­bels soon.

DOORSTEP DE­LIV­ERY It’s sim­ple to use. Pick an out­fit, place an or­der and key in your mea­sure­ments. 101Hues cus­tom fits the out­fits ac­cord­ing to the cus­tomers’ siz­ing, dry cleans, ster­il­izes and steam irons the out­fits be­fore de­liv­er­ing it to them. They even have a pick-up ser­vice four days af­ter the de­liv­ery. In case you want to see and feel the out­fit be­fore ac­tu­ally or­der­ing it, opt for their home trial ser­vice to book an ap­point­ment at their workspace.

COST starts at Rs 850 and goes up to Rs 7,000

AT 101hues.com


As a bride who wanted her footwear to match her trousseau, Chi­nar Joshi, 27, couldn’t find the right fit that com­ple­mented her out­fits. “I had to run around too much for the per­fect pair. Ul­ti­mately, I ended up de­sign­ing my own shoes for my wed­ding,” she says. So, in April 2016, she de­cided to make her own shoes and launched Shoe Tales, a ven­ture through which she de­signs cus­tom-made shoes and san­dals. Joshi’s col­lec­tion fo­cuses on kol­ha­puris and jut­tis, jazzed up with em­bel­lish­ments while keep­ing the orig­i­nal char­ac­ter­is­tic look alive.

COLOUR ME BRIGHT She dresses up her kol­ha­puri chap­pals in quirky neon colours, pom-poms and ghun­groos that give them a dash of glam­our that makes them pop­u­lar with the youth.

DIY Shoe Tales cus­tomises ev­ery pair so you can choose the fab­ric, style, colour, em­broi­dery and mo­tifs. If there’s a dress that you want to pair it with, take it to Joshi and ask her to bring the mo­tifs and de­signs into your shoes.

PRICE Rs 900 to Rs 2,500 and up­wards of Rs 2,500 for bridal wear

CON­TACT facebook.com/theshoetal­es


When Janki Pa­tel, the en­tre­pre­neur be­hind the be­guil­ing Op­tions store, opens an art gallery, it’s bound to look spe­cial. Aamra, the new gallery for arts and crafts, is housed in a cozy bun­ga­low un­der a mango tree, from which it gets its name. Pa­tel and her part­ner ar­chi­tect Pranali Pandya have re­vamped the bun­ga­low to turn ev­ery room into an in­de­pen­dent exhibition space, that breaks the monotony that one sin­gle hall cre­ates. The gallery opened in April with a fur­ni­ture show by four young de­sign­ers, all grad­u­ates from the Na­tional In­sti­tute of De­sign. On dis­play were stools with printed ta­ble tops, mir­rors, cab­i­nets and colour­ful wo­ven couches ar­ranged along with metal and ce­ramic arte­facts. The duo plans to bring artists and de­sign­ers—clothes, fur­ni­ture, ac­ces­sories and crafts from across the coun­try and give them a show­ing space in this 1,200 sq feet gallery. Ev­ery monthly show lasts for 20 days but be­sides the reg­u­lars, Aamra will also host pop-up art shows, a con­cept that’s new to the city. To com­plete a re­lax­ing art ex­pe­ri­ence, the founders plan to set up a small café in the out­door space for long con­ver­sa­tions over cups of co‡ffee.

AT , Tapo­van So­ci­ety, On Ser­vice road, Opp. Bikarn­er­wala, Nehruna­gar, Ahmedabad

TEL 236732032


July 20 to 30

Learn the ways of us­ing your nee­dle and thread to cre­ate beau­ti­ful crafts with this work­shop that teaches 10 di‡ffer­ent types of em­broi­dery styles in 10 days. At the end of the ses­sions, par­tic­i­pants will get to cre­ate one large mo­tif us­ing the var­i­ous em­broi­dery styles.

AT Parag’s Stu­dio, F-7 Asha­pura Com­plex, Near Shya­mal Cross­roads, Satel­lite, Ahmedabad

CON­TACT 8758573810


July 24 Dance away those calories with Bokwa, a dance and fitness form that uses num­bers and al­pha­bets to put to­gether a fun work­out. The in­ter­na­tional fitness fad comes to Ahmedabad this month.

AT Samu­rai Fitness: Smarter Way To Fitness, 4th Floor, Pri­mate Com­plex, near Gor­moh Restau­rant, O‚ Judges Bun­glow Road, Ahmedabad


Power yoga for a fast-paced work­out, calm­ing yoga asanas for holis­tic well­ness and a sim­ple work­out for chil­dren—there’s some­thing for ev­ery­one at Ahmedabad’s lat­est state-of-the-art yoga stu­dio, 136.1. The rather un­con­ven­tional name has a spe­cial mean­ing—it’s named af­ter the deci­bel fre­quency of Om, an in­te­gral part of med­i­ta­tion and yoga practices. 136.1 is a chain of yoga stu­dios that has out­lets in Dubai, Chennai and Ban­ga­lore. With a team of in­ter­na­tional in­struc­tors and yoga ex­perts, this stu­dio, led by Ahmedabad-based en­tre­pre­neur Deepti Jin­dal, off‚ers a blend of the tra­di­tional practices with a con­tem­po­rary twist. But don’t go look­ing for yoga fads—the fo­cus is firmly on the var­i­ous schools of yoga such as the Mysore Ash­tang Yoga, Si­vananda Yoga, Hatha Yoga, Kaiva­ly­d­ham Yoga and Satyanand Yoga. For those who want to in­cor­po­rate the tra­di­tional In­dian well­ness prac­tice into their mod­ern lives, 136.1 off‚ers Power Yoga, Restora­tive Yoga and Kaivalyad­ham Yoga.

AT 4th Floor, Jin­dal House, IOC Petrol Pump Lane, op­po­site D-Mart, be­fore Shya­mal Cross Roads, Ahmedabad

Janki Pa­tel , owner, Op­tions and Aamra

Chi­nar Joshi, owner, Shoe Tales sport­ing her cre­ation

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