THE VIRTUAL BRUSH

Palette in one hand, monitor in the other, and you can walk into your own painting. That’s cutting-edge art in the age of disruptive technology

STROKE OF GENIUS

The Google Arts and Culture Lab is on a mission to make the world’s art and culture accessible to anyone, anywhere. Laurent Gaveau, Head, Google Arts and Culture Lab, and his teams across the world focus on the creation, preservation and discovery of art. At the India Today Conclave, Gaveau and Mumbaibased artist Dhruvi Acharya shone the spotlight on art in the digital era. Acharya, in fact, created a piece of art in a 3D environment using the Tilt Brush app.

ON THE TILT BRUSH APP Laurent Gaveau

“Artwork done natively in 3D is one of the most interesting ways for artists with traditional practices to easily start creating in a 100 per cent virtual world.”

Dhruvi Acharya

“I think I had an hour to get used to the tool so it’s obviously very easy to use. I love that you can walk in on your own painting. Tilt Brush is just a new medium. It is not replacing painting, and it is not going to replace culture. But it is creating a world where you can walk through (art). That’s pretty cool.”

MUSEUMS ONLINE Laurent Gaveau

“Today, museums everywhere are convinced that the more you share, the more you drive attention to collections online, the more you will create a desire for people to really go to the museum, enjoy art in the best places.”

Dhruvi Acharya

“Many museums, even MOMA New York, are sharing their libraries online, and you can download high resolution digital works copyright free. Everybody is into public domain sharing today.”