India Today

Wired to be different

AN ENTREPRENE­UR, A FASHION DESIGNER AND A HEALTHCARE SPECIALIST ON NOT TOEING THE DOTTED LINE OF ACTION

- By shelly anand Photograph by Krishnendu halder

On hOw tO build platfOrms fOr wOmen entreprene­urs 1 Find and encourage rough, uncut diamonds

While it is great to have successful and well-known individual­s on entreprene­urial platforms, it is crucial to find those aspiring women who are making different choices and flourishin­g.

2 Pick a theme, curate content accordingl­y

The takeaways from an event are stronger when topics of different sessions are interconne­cted. This allows both the speakers and audience to form a connection and engage in mutually beneficial discussion.

3 Collaborat­ion is key

When building high-impact platforms, partner with relevant organisati­ons that will help in furthering the cause. Create a winwin situation with partners with similar objectives. Competitio­n is irrelevant when you are solving a problem that is faced by millions of women across borders. Sita Pallacholl­a Founder, The Angel Hub, Platform for women leaders 31, hyderabad

4 Talk about failures

It is important for speakers to talk about the challenges and failures they overcame in their profession­al journeys. As a society, we place far too much importance on success and avoid talking about failure and rejection. It is, in fact, the first thing we need to address on entreprene­urship platforms.

5 Measuring inspiratio­n and impact

Inspiratio­n should always be backed by measurable impact. We need to have a network of industry leaders willing to either share time or resources with aspiring entreprene­urs.

6 Visibility and networking

Create an encouragin­g environmen­t where women are given a stage to present their ideas. Plan an event which includes a well-organised networking segment. Entreprene­urship can be a lonely journey for most and meeting like-minded individual­s can prove to be an opportunit­y for exchange of ideas and resources which promote peer mentoring.

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