New-Age Minimalist

Navdeep Gulati, 43, Designer at Poshak, Chandigarh

The Transformer Opened in the year 1982, Poshak has remained unaffected by numerous designer outlets that have sprung up in the region. Navdeep Gulati, who has been working with it since 1996, feels that the boutique store’s commitment to excellence, ready adaptability to the latest trends and personalised touch makes them the all-time favourite among wedding couture buyers.

The New Bride Explaining how the era of bling met the coffin six years ago, Gulati points out that the modern day bride’s choice has completely changed. Preferring minimal embroidery, neutral and deep colours, the new-age bride is not looking at traditional cuts and tones.

“Almost every second young bride is asking for long silhouettes and gown-like attire for her big day. The demand for unadulterated traditional attire has surely dipped,” he says.

Clear Ideas Remembering the time when young women would ask for innumerable choices in colours, style and texture of wedding garments, Gulati says that nowadays they have everything in their smart phones.

Changing Times The boutique store has also started concentrating on the online market. “We are getting a great response from major cities and Indians settled in Canada, Australia and England,” he says.

Price Starts at Rs 30,000 Website poshakbazaar.com