Srishti Bhuwania
Trousseau Packer
Srishti Bhuwania had originally set out to pursue a career in f ashion. A NIFT Delhi graduate with masters in fashion designing from the Domus Academy in Milan, Bhuwania has worked for ace couturiers such as Frankie Morello and Salverio Palatella, besides running her eponymous fashion label for a while.
New Direction “I was itching to explore a different language of creative expression,” says the svelte 32- year- old, who soon found a new channel for her artistic sensibility in the creative art of gift packing. Two years ago, she started Collected Thread, a label dedicated to luxury gift packing with a focus on bespoke bridal trousseau and wedding souvenir packaging from her New Alipore address.
Vintage Appeal Bling is not my thing,” says Bhuwania.
“I believe that the packaging should enhance a gift without overpowering it. Besides, nowadays people spend lavishly on top brands, they do not want the packing to steal the show,” she adds. So, smart sophistication is the key for her. Vintage florals and foliage— everything from dry flowers, artificial grass, hand- dyed dried custard apples, perforated wood apple shells, dried peepal leaves— used imaginatively are a recurring motif in Bhuwania’s creations. “For theme weddings, I work with the couple, reimagining their thoughts in my own design vocabulary,” she adds.
Tel 9830623535