TREND REPORT
Giorgio Armani decodes men’s fashion for summer 2018
Ilove to design men’s collections, maybe because that’s precisely where my own career began. Dressing a man is always a challenge, and what makes it even tougher is coming up with new, modern ideas, all the while resisting the urge to resort to simple and ephemeral twists. This, in itself, is a creative exercise that requires great commitment, constant research and skill. That being said, I do love a challenge, especially when it involves having to continually evolve, in subtle ways, according to changing tastes and needs. CLASSIC SPELLS ETERNAL
In men’s fashion, particularly, changes have to be mild and progressive, because they need time to be assimilated gradually. I leave the urgency of change for womenswear. I prefer to work on classic lines, reinventing them with each season, with solutions that do not discredit the past, yet look forward. Indeed, for this autumn/ winter season, I had the distinct vision of a sophisticated man; a man who casually uses materials such as velvet and wears them with a virile and pragmatic allure. This fabric is elegant and classic, but can be brought up to date with clean cuts and revised volumes. The man that I have in mind cultivates a contemporary wardrobe, while maintaining the canons of elegance and style; he selects tailored suits, or more dynamic garments, borrowing cuts or details from sportswear. Of course, the scarf is an absolute must; it completes the look with a warm and enveloping touch. THE SURPRISE OF SPRING
For style trends for spring / summer, I have revisited the cornerstones of my menswear brand, where the most classic outerwear returns, albeit, with a new look, with summer colours and a fluidity and lightness that make the pieces comfortable and fresh. I wanted to juxtapose these typical elements of my brand with optical prints and new shapes to create an attractive contrast, but one which never strayed outside the lines. A man needs to be modern, and the clothes he wears should make him feel valued and at ease. This collection offers comfort, elegance and originality, without being extravagant.