Badass Fem­i­nism

India Today - - UPFRONT -

Gar­ner­ing nearly 70 mil­lion views on the YouTube in just a week, Brazil­ian pop star Anitta’s new song ‘Vai Ma­lan­dra’ is an in­ter­na­tional hit. The video, shot by fash­ion pho­tog­ra­pher Terry Richard­son, is an un­abashed cel­e­bra­tion of a sex­u­ally ag­gres­sive favela style. Anitta doesn’t touch up her cel­lulite, nor do the women in the video con­form to ide­alised body types. But Anitta has had to re­spond to crit­i­cism about her use of Richard­son, long known for his abuse of mod­els and dropped by Conde Nast in the wake of the Har­vey We­in­stein scan­dal. She has also been ac­cused of ap­pro­pri­a­tion, of adopt­ing black Brazil­ian style when it suits her. Anitta is from a favela and, as she says, no­body in Brazil is “to­tally white”. Her brazen­ness is im­pres­sive and pow­er­ful.

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