TRADE ON BOOZE

India Today - - 12 THINGS TO LOOK FORWARD TO - By Sukant Deepak

Fancy a bar con­cep­tu­alised on the lines of stock ex­changes? Chandi­garh's lat­est en­try, Ped­dlers Stock Ex­change (by Ped­dlers night club) prom­ises an ex­cit­ing ex­pe­ri­ence for vis­i­tors. With PSE, cus­tomers get to ex­pe­ri­ence how a stock ex­change func­tions be­cause al­co­hol prices here go up and down as per de­mand. What is the Bar Stock Ex­change? It is a stock mar­ket-based drink pric­ing sys­tem where the al­co­hol rates change based on real-time de­mand. In other words, it is es­sen­tially the cus­tomers who con­trol the prices of all the drinks. How does it work? When a pa­tron or­ders a drink, the pro­pri­etary bar stock ex­change soft­ware uses a com­pre­hen­sive al­go­rithm to de­ter­mine and change the price of that drink for the next cus­tomer based on de­mand. Con­sumers can com­pete with each other and the sys­tem to score the best prices on their favourite drinks. Talk­ing about the in­crease and de­crease in the price, Vipul Dua, di­rec­tor, Ped­dlers, said, "At Ped­dlers Bar Ex­change, the mar­ket can crash any­time. When it does, a loud siren is played and cus­tomers are no­ti­fied on their phones as well." The mar­ket opens at 11 a.m. ev­ery day. Ped­dlers Bar Ex­change chooses to start prices re­ally low in the day and mak­ing a reser­va­tion and show­ing up early will al­ways get you the best prices.

At Ped­dlers, Sec­tor-35, Chandi­garh Tel 9216452021

Meal For Two Rs 2,200

Photograph by SAN­DEEP SAHDEV

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