Jew­els of De­sire

Gehna Jew­ellers

India Today - - CHENNAI - AT 5/33, 13th Av­enue, Harrington Road, Op­po­site Chin­maya Her­itage Cen­tre, Chet­pet TEL 2836 3602, PRICE ` 3.5 lakh on­wards

For over a decade now, those who pre­fer cus­tom hand­made jew­ellery over mass pro­duced have made their way to Gehna. “A bride walks in and tells us the theme of the wed­ding, her colour and style pref­er­ence. An in-house de­sign team then works on the re­quire­ments to cre­ate a unique piece for her spe­cial day”, says Vi­neeth Sam­daria, 25, head, op­er­a­tions and mar­ket­ing.

Brides can choose from three dif­fer­ent styles—tra­di­tional South In­dian, con­tem­po­rary with di­a­monds and colour stones and kun­dan and meenakari. A re­cent Mughal-themed wed­ding re­quired them to cre­ate Mughal art in­spired jew­ellery in pink gold to match the bride’s lehenga. “Most brides these days don’t want heavy jew­ellery and stick to colour stones and di­a­monds that can be worn later too. They are also open to gold in dif­fer­ent tones. We of­fer as many as seven kinds,” he adds.

Photograph by JAISON G

(Left) Vi­neeth and Su­nith Sam­daria of Gehna Jew­ellers

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