India Today

TRADE ON BOOZE

- By Sukant Deepak

Fancy a bar conceptual­ised on the lines of stock exchanges? Chandigarh's latest entry, Peddlers Stock Exchange (by Peddlers night club) promises an exciting experience for visitors. With PSE, customers get to experience how a stock exchange functions because alcohol prices here go up and down as per demand. What is the Bar Stock Exchange? It is a stock market-based drink pricing system where the alcohol rates change based on real-time demand. In other words, it is essentiall­y the customers who control the prices of all the drinks. How does it work? When a patron orders a drink, the proprietar­y bar stock exchange software uses a comprehens­ive algorithm to determine and change the price of that drink for the next customer based on demand. Consumers can compete with each other and the system to score the best prices on their favourite drinks. Talking about the increase and decrease in the price, Vipul Dua, director, Peddlers, said, "At Peddlers Bar Exchange, the market can crash anytime. When it does, a loud siren is played and customers are notified on their phones as well." The market opens at 11 a.m. every day. Peddlers Bar Exchange chooses to start prices really low in the day and making a reservatio­n and showing up early will always get you the best prices.

At Peddlers, Sector-35, Chandigarh Tel 9216452021

Meal For Two Rs 2,200

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 ?? Photograph by SANDEEP SAHDEV ??
Photograph by SANDEEP SAHDEV

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