“Eat like your grand­mother; or­ganic when pos­si­ble”

SHAU­RAVI MA­LIK AND MEGHANA NARAYAN 36 & 40, Co-founders, Slurrp Farm, Delhi

India Today - - COVER STORY - By Prachi Sibal

They have an aver­sion to the term ‘mom­preneur’. Where are the dad­preneurs, they ask. Shau­ravi Ma­lik and Meghana Narayan, two women be­hind the pop­u­lar chil­dren’s food brand Slurrp Farm shifted streams from suc­cess­ful ca­reers at McKin­sey and Richard Bran­son’s fam­ily hold­ing com­pany in Lon­don to make chil­dren in In­dia eat health­ier, re­turn­ing to tra­di­tional grains such as mil­lets. “The idea ini­tially hit us when we were work­ing in Lon­don. Every time we would visit In­dia, our friends with chil­dren would ask us for cer­tain food prod­ucts for their chil­dren. This re­quest took us by sur­prise. We sim­ply couldn’t be­lieve that peo­ple would want to im­port food to In­dia. We have such tremen­dous va­ri­ety and diver­sity in our tra­di­tional way of eat­ing, we just couldn’t un­der­stand it,” says Narayan. Cou­pled with ex­ten­sive read­ing on food and sup­ply chains and the doc­u­men­tary Food Inc, the two knew they had to do some­thing to bridge the gap in healthy eat­ing op­tions in the chil­dren’s food mar­ket. Hav­ing chil­dren of their own added fur­ther to their aware­ness and the lack of nu­tri­tious food op­tions was a re­al­ity they couldn’t ig­nore.

“The con­tam­i­na­tion at every level has fright­en­ing reper­cus­sions on so­ci­etal health out­comes. We need to change how we are eat­ing as a so­ci­ety. Not lit­tle tweaks which are about re­plac­ing in­gre­di­ent X with in­gre­di­ent Y but the fun­da­men­tal no­tion that drives us is that we need to eat like our grand­par­ents did,” says Ma­lik. The be­lief that pack­aged food for chil­dren needs to have the same ben­e­fits it does when made at home led them to delve deeper into re­search and for­mu­la­tions.

RA­JWANT RAWAT

SELF-FUNDED WITH AN IN­VEST­MENT OF `2 CRORE Meghana Narayan (sit­ting) and Shau­ravi Ma­lik

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