MATERIALS MATTER

NAYANIKA BHATLA, 26 AND GHAZAL BAWA, 26, CO-FOUNDERS, IDAM, NOIDA

Textile designer Nayanika Bhatla and graphic designer Ghazal Bawa met at National Institute of Fashion Technology, Delhi, and dreamed of launching a brand together. In 2015 they decided to start IDAM to create colourful and creative furnishings. FOCUS ON FABRICS “We make it a point to use natural fabrics such as organic cotton and silks,” says Bawa. They also work with specialised textiles such as milk protein fabric made from cow’s milk. “We created our children’s collection from it,” says Bhatla. Soon they will come up with soya bean and eucalyptus fibre textiles. RIGHT TECHNIQUE They use a variety of techniques such as prints, sequins, naqshi, digital printing and embroidery (both hand and machine) on their cushions, dhurries, table and kitchen linen, quilts, dohars, pouches and key chains. New collections are launched every three months. PRICE `900 to `5,000