MA­TE­RI­ALS MAT­TER

NAYANIKA BHATLA, 26 AND GHAZAL BAWA, 26, CO-FOUNDERS, IDAM, NOIDA

India Today - - COVER STORY - www.idam­store.com By Ridhi Kale

Tex­tile de­signer Nayanika Bhatla and graphic de­signer Ghazal Bawa met at Na­tional In­sti­tute of Fash­ion Tech­nol­ogy, Delhi, and dreamed of launch­ing a brand to­gether. In 2015 they de­cided to start IDAM to cre­ate colour­ful and cre­ative fur­nish­ings. FO­CUS ON FAB­RICS “We make it a point to use nat­u­ral fab­rics such as or­ganic cot­ton and silks,” says Bawa. They also work with spe­cialised textiles such as milk pro­tein fab­ric made from cow’s milk. “We cre­ated our chil­dren’s col­lec­tion from it,” says Bhatla. Soon they will come up with soya bean and eu­ca­lyp­tus fi­bre textiles. RIGHT TECH­NIQUE They use a va­ri­ety of tech­niques such as prints, se­quins, naqshi, dig­i­tal print­ing and em­broi­dery (both hand and ma­chine) on their cush­ions, dhur­ries, ta­ble and kitchen linen, quilts, do­hars, pouches and key chains. New col­lec­tions are launched ev­ery three months. PRICE `900 to `5,000

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