WEAVE A DREAM
AMI SATA, 28, FOUNDER, AMOUVE, MUMBAI AND BANGALORE
When she couldn’t find those “perfectly soft sheets” she enjoyed sleeping on at an international hotel, Ami Sata decided to make soft organic cotton bed linen herself and launched Amouve (meaning love of dreams) in 2017.
SCIENCE OF SLEEP “Most focus on bed linen from a decor perspective rather than from the health and sleep perspective. You sleep eight hours a day in direct contact with these chemical-laden sheets,” says Sata, who sources directly from farmer cooperatives.
WIDE RANGE Amouve’s collection includes bed linen such as duvets, comforters, and pillow covers, pure linen cushion covers and plush organic bath towels. The fabric is made from extra long staple organic cotton with single-ply threads which offer more softness than conventional cotton. Sata’s collection is a mixture of styles from minimal to vibrant inspired by her travels. The Shiraz range is inspired by the domes in Iran, Angkor borrows from the ruins in Siem Reap while Haminast comes from the Mughal Gardens of Kashmir and Moroccan musings from the vibrancy of that region.
PRICE `650 to `7,000
Photograph By DANESH JASSAWALA; Location STUDIO PEPPERFRY, VASHI ORGANIC GROWTH Ami Sata launched organic furnishings brand Amouve to change the way India sleeps