ON WHY INVEST IN ECO-CHIC, SUSTAINABLE CLOTHES

NIHARIKA CHOUDHARY, 23 Founder, Peeli Dori,

Lifestyle fashion brand, Delhi

1 Putting a green spin on fashion

It is all about being conscious and producing the best. It’s a philosophy, a thought and a trend that aims to create an eco-system, wherein ethical ways of producing fashion coexists with statement-making trends.

2 It is about being unique

Eco-friendly clothes are created and thought of differently for a lasting impact and the fabrics and textiles have a distinctive appeal.

3 Stylish and edgy to wear

There are different ways of wearing a piece of garment. The saree, for example, never goes out of fashion and organic textiles used to create it are now setting trends. Draping the piece in unconventional ways, playing with layers in different lengths, colours and prints, it’s about experimenting and owning the look. Most importantly, wear what makes you feel comfortable, beautiful and happy.