India Today

BEST SERVED COLD

ANJU SOOD 50 | ANU BERRY PANDYA(48) Co-founders, Rejoov, Bengaluru

- By Ridhi Kale

Anju Sood left her job as a lecturer with Delhi University to start consulting and helping people with lifestyle related problems in 2005. “During this time I strongly felt healthy foods that can replace snacks were missing. This was the main driving force in developing and launching Rejoov in 2015,” says Sood, who is also a nutritioni­st. As for Anu Berry, after living overseas for over 12 years and experiment­ing with different cuisines coupled with her passion for food and love for natural cold pressed juices with no sugar, preservati­ves or additives and not pasteurise­d led her to join hands with Sood. “We make blends using seven to eight exotic fruits, vegetables, nuts and seeds in right proportion and ingredient­s. Anu, who is also a culinary expert, ensures the blends are tasty,” says Sood. The duo has designed Rejoov (that comes from the word rejuvenati­on) to fulfil daily requiremen­t, specially of micro nutrients such as essential vitamins, minerals, enzymes, and antioxidan­ts. “This helps subside the craving to eat food while providing satiety and brings about a sustainabl­e lifestyle change,” adds Sood.

 ??  ?? The Innovators Anju Sood (left) and Anu Berry (right) started Rejoov
The Innovators Anju Sood (left) and Anu Berry (right) started Rejoov
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