India Today

TRENDY YET AFFORDABLE

Dangles

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Started in 2017, Dangles is a

passion project for KS Shanmuga Priya, 25, who holds a day job on the side. Her fondness for jewellery led her to source pieces in oxidised German silver from around the country. She also designs some pieces on her own in collaborat­ion with the artisans. Dangles' USP is its affordabil­ity, where you can find something for every occasion and at every price point. “Our kemp temple jewellery comes from Tamil Nadu and tribal collection­s from the interiors of Rajasthan, Gujarat and a few North Indian states,” she says. On offer are jhumkas, chandbalis, neckpieces in oxidised and German silver, bridal sets and kemp jewellery. Dangles also customises pieces and handcrafts jewellery based on your needs. The trick, according to Priya, lies in looking at the operations as a customer. “For every collection I put up, I ask myself if the pieces are worth the price,” she says. AT facebook.com/danglescol­lection/ PRICE Rs 50 onwards

 ?? Photograph by JAISON G ?? Shanmuga Priya of Dangles
Photograph by JAISON G Shanmuga Priya of Dangles

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