THE SENSE OF SCENT

India Today - - WHAT’S NEW -

Per­fumer Van­ina Mu­rac­ci­ole, un­rav­els the se­cret to smelling, and feel­ing great as Jer­oboam launches in In­dia

Top tips on what to keep in mind while buy­ing per­fume

In­ten­sity, den­sity and orig­i­nal­ity. Ol­fac­tion is the sense of in­ti­macy, and we have to un­der­stand the emo­tions we feel when we smell a per­fume we like.

How should one wear per­fume to en­sure one smells good for longer?

Good per­sonal hy­giene is key. Spray per­fume on the pulse points of the body and not per­spi­ra­tion ones like your wrists, in­ner cor­ners of the el­bows, un­der­neath the col­lar bones and be­hind the knees.

What are some of the in­gre­di­ents and fra­grances that are pop­u­lar this year?

I pre­fer talk­ing about the re­search of and qual­ity in raw ma­te­ri­als rather than star in­gre­di­ents. This ap­proach drove me to use the fa­mous rose Cen­tifo­lia of south of France which is pure jew­ellery in a com­po­si­tion.

About the launch and notes in the Jer­oboam

Jer­oboam is an authen­tic, high-qual­ity per­fume and we have used notes of musk in­no­va­tively to cre­ate this.

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