THE SENSE OF SCENT
Perfumer Vanina Muracciole, unravels the secret to smelling, and feeling great as Jeroboam launches in India
Top tips on what to keep in mind while buying perfume
Intensity, density and originality. Olfaction is the sense of intimacy, and we have to understand the emotions we feel when we smell a perfume we like.
How should one wear perfume to ensure one smells good for longer?
Good personal hygiene is key. Spray perfume on the pulse points of the body and not perspiration ones like your wrists, inner corners of the elbows, underneath the collar bones and behind the knees.
What are some of the ingredients and fragrances that are popular this year?
I prefer talking about the research of and quality in raw materials rather than star ingredients. This approach drove me to use the famous rose Centifolia of south of France which is pure jewellery in a composition.
About the launch and notes in the Jeroboam
Jeroboam is an authentic, high-quality perfume and we have used notes of musk innovatively to create this.