Re­defin­ing fash­ion since their launch

India Today - - COVER STORY -

in 2015, The Sum­mer House caters to the ‘cere­bral chic woman’ with a fo­cus on sus­tain­able cloth­ing. The brain­child of Shivangini Pad­hi­yar, 38, and Rekha Datla, 36, the brand was launched with the idea of tak­ing sus­tain­able lux­ury to the masses through out­fits that blend tra­di­tion and moder­nity. For in­spi­ra­tion, the two looked no fur­ther than their own child­hood. “Both of us grew up in an en­vi­ron­ment where qual­ity and pu­rity of prod­uct trumped ev­ery­thing else. We wanted to build some­thing that was in tune with our life­style,” says Datla. Ex­plor­ing newer fab­rics and cuts, The Sum­mer House has re­cently launched a range of swimwear to cater to your beach va­ca­tions. “It is pro­duced out of Econyl, a fab­ric made from fish­ing nets and gear aban­doned in oceans. We do­nate all the left­over fab­ric to NGOs like Swavlambi so that there is al­most zero wastage in that as­pect,” says Datla, em­pha­sis­ing on the brand's ethos of zero wastage. They use re­spon­si­ble prac­tices and man­u­fac­ture in small batches to keep the qual­ity in con­trol.

For sum­mer this year, they have also launched a new col­lec­tion ti­tled Girl from Kutch that has 25 pieces in­spired from the ter­rain, in fab­rics such as or­ganic cot­ton, dye-free denim, ar­ti­sanal and printed silk.

At the­sum­mer­house.in Price Rs 2,000 on­wards

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