Summer Silhouettes
Tadka by Madhu
Long flowy dresses in cottons, comfort fit pants, palazzos, skirts and more in Indian prints and contemporary silhouettes. If this sounds like an answer to all your summer fashion woes, head to Tadka by Madhu. The brand was launched two years ago on Instagram but now has retail space at the Little Lavish store. Madhuvanti Ravi, 29, who founded Tadka by Madhu, studied design at the Pearl Academy of Fashion and then worked in retail and at export houses before starting her own brand in Bangalore. A shift to Chennai resulted in the brand moving with her and she began to focus more on the city’s needs for custom-made cotton apparel. “I deal in everyday fashion, primarily using Indian fabric like ikat, pochampally, block prints, ajrakh and more,” she says. On her Instagram page, Ravi uploads designs which can then be customised according to size and colour. You can also walk into the store for a small on-shelf display and order your own piece. “I work with different necklines and cuts based on the requirements,” she says.
From her garments, her maxi dresses garner most appreciation, as does her resortwear which most customers order before their summer holidays. There is an existing size chart for reference, but Ravi also works with specified measurements.
Among the burgeoning market of Indie brands, it is affordable pricing and simple silhouettes that set Tadka by Madhu apart. In addition to apparel, you’ll also find select home furnishings in Indian prints and ikat footwear here. AT 406, TT Krishnamachari Road Website tadkabymadhu on Instagram Tel 9840255175 Price Rs 850 onwards