YOU CAN’T HAVE A WAVERING MIND IF YOU WANT TO RUN A COMPANY
Megha Asher, 34 co-founder, juicy chemistry, coimbatore juicychemistry.com
They say necessity is the mother of invention and Juicy Chemistry’s birth story is an example of this. After suffering for over a decade with hypersensitive and acneprone skin, Megha Asher was keen to go the organic route but found that the supposedly natural beauty products being sold contained harmful and harsh chemicals. Asher, who was busy dividing her time between research papers on criminology and journalism, was intrigued by this gap and ended up setting up her own beauty products brand.
Juicy Chemistry was born with a goal to provide effective skincare products formulated with the purest and nutrient-rich natural ingredients. Asher, who co-founded the company in 2014 with her husband Pritish says, “In our quest to find organic products, we discovered that most personal care products marketed under the natural, Ayurvedic and organic segment, including baby care products, contained harmful ingredients such vas glycols, petrolatum, fragrances and preservatives that were either well masked or hidden under the “key” or “main” ingredients section.” With over 100 certified organic products, Juicy Chemistry has been growing at over
100 per cent in terms of revenue year on year, and is present in 30 countries apart from India.