LET YOUR IDEA OUT IN THE WORLD AND FIELD TEST IT WITH END USERS
Manisha Raisinghani, 32 co-founder, loginext solutions, mumbai loginextsolutions.com
It all started with a gift parcel to her parents that didn’t reach on time. It made Manisha Raisinghani study what exactly could have been done to ensure a timely delivery. “With 20-20 hindsight, I reverse engineered the entire process and performed regression analysis to find the bottlenecks needed to be fixed to avoid such delays,” she says. That’s how LogiNext Solutions was born in 2014. The firm has worked on optimising routes for on-ground field force and vehicles for retailers, e-commerce players and maintenance services and enabling same-day and even two-hour deliveries for some of the large players in FMCG, parcel and e-commerce industries. “There was an opportunity to use machine learning as a tool to advance automation and optimisation in logistics and field workforce movement across the globe,” she says. With that, Loginext Solutions propagated more than a billion location data points around the world which helps plan fast routes optimised for local traffic and weather conditions.
The company has pioneered voice-controlled logistics planning and tracking for enterprises and is going deeper into predictive analytics that will help people peek into the future and plan for unforeseen events, sales peaks and resource constraints.