Rise of Sustainability
The Burnt Soul
About three years ago, like a phoenix rising from the ashes of its past life, Monisha Bhandari, 25, and Gatik Bhandari, 29, created The Burnt Soul from the remnants of a workshop fire. Since then, the business has grown and has taken sustainable and ethically produced fashion to a different level. The Burnt Soul’s upbeat bags and animated dresses are a far cry away from the muted and dull products generally associated with the words environmental-friendly. Using sustainable materials such as cotton and linen, each product, down to its buttons and tassels, is handcrafted and hand printed in their workshop. From Memories Come Stories Within each collection is an expertly woven story. Every product, whether it is a bag, kurta or tablemat, expresses a certain image or an idea, a memory handpicked by the designer. The Burnt Soul’s Voyage collection is perhaps the best example of this. Each bag, with its vivid blue shading and ikat print, conveys a vibrant image of the blue city, Jodhpur. Similarly, the Aunt Janett collection, with its warm colours and loose, flowing designs, tells a tale of tea parties, grassy picnics and sunny days.
Going Forward At the moment, The Burnt Soul is operating entirely as an e-commerce brand. However, the duo are planning on bringing their soulful creations to their first store in Delhi, in order to give their customers a more tangible shopping experience. They also plan on expanding their product range to include home furnishings and furniture.
price range `300 to `8,000 website theburntsoul.com