India Today

Rise of Sus­tain­abil­ity

The Burnt Soul

- —By Ta­manna Bhasin

About three years ago, like a phoenix ris­ing from the ashes of its past life, Mon­isha Bhan­dari, 25, and Gatik Bhan­dari, 29, cre­ated The Burnt Soul from the rem­nants of a work­shop fire. Since then, the busi­ness has grown and has taken sus­tain­able and eth­i­cally pro­duced fash­ion to a dif­fer­ent level. The Burnt Soul’s up­beat bags and an­i­mated dresses are a far cry away from the muted and dull prod­ucts gen­er­ally as­so­ci­ated with the words en­vi­ron­men­tal-friendly. Us­ing sus­tain­able ma­te­ri­als such as cot­ton and linen, each prod­uct, down to its but­tons and tas­sels, is hand­crafted and hand printed in their work­shop. From Mem­o­ries Come Sto­ries Within each col­lec­tion is an ex­pertly wo­ven story. Every prod­uct, whether it is a bag, kurta or tablemat, ex­presses a cer­tain im­age or an idea, a mem­ory hand­picked by the designer. The Burnt Soul’s Voy­age col­lec­tion is per­haps the best ex­am­ple of this. Each bag, with its vivid blue shad­ing and ikat print, con­veys a vi­brant im­age of the blue city, Jodh­pur. Sim­i­larly, the Aunt Janett col­lec­tion, with its warm colours and loose, flow­ing de­signs, tells a tale of tea par­ties, grassy pic­nics and sunny days.

Go­ing For­ward At the mo­ment, The Burnt Soul is op­er­at­ing en­tirely as an e-com­merce brand. How­ever, the duo are plan­ning on bring­ing their soul­ful cre­ations to their first store in Delhi, in or­der to give their cus­tomers a more tan­gi­ble shop­ping ex­pe­ri­ence. They also plan on ex­pand­ing their prod­uct range to in­clude home fur­nish­ings and fur­ni­ture.

price range `300 to `8,000 web­site the­burntsoul.com

 ?? YASIR IQBAL Pho­to­graph by ?? Monika and Gatik Bhan­dari
YASIR IQBAL Pho­to­graph by Monika and Gatik Bhan­dari

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